Identity resolution is the process of matching records that belong to the same person or household across devices, channels and systems — using deterministic keys such as email or customer ID, and probabilistic signals — to build one unified customer profile.
It is the foundation of Customer 360, attribution and personalisation, and must respect consent and privacy rules about which identifiers may be linked.
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How Marquedata helps
AdTech & MarTechCustomer data platforms, identity resolution and activation that turn data into personalised experiences.
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