A composable CDP delivers customer data platform capabilities — identity resolution, Customer 360, segmentation and activation — directly on an organisation's existing data warehouse or lakehouse, instead of copying customer data into a separate packaged CDP.
It suits organisations with a well-governed data platform that want customer data, analytics and AI models to share one foundation. Activation usually happens through reverse ETL.
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How Marquedata helps
AdTech & MarTechCustomer data platforms, identity resolution and activation that turn data into personalised experiences.
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