A customer data platform (CDP) collects customer data from every channel, resolves it into unified profiles, builds audiences and segments, and sends them to marketing, advertising and service tools. Its goal is a single, usable view of each customer.
Packaged CDPs hold a copy of customer data in the vendor's platform; composable CDPs build the same capabilities on the organisation's own warehouse or lakehouse.
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AdTech & MarTechCustomer data platforms, identity resolution and activation that turn data into personalised experiences.
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