Decision intelligence is a discipline that combines data, analytics, machine learning and business rules to improve specific decisions — not just report on the past. It links each model or dashboard to the decision it informs and measures the outcome.
In practice it means starting from a decision (which customers to retain, how much stock to hold) and working back to the data, predictions and recommendations that change it.
How Marquedata helps
Analytics & IntelligenceFrom business intelligence to decision intelligence — analytics that changes what people do next.
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